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27 May 2026

Science & Technology Museum
“Leonardo da Vinci”, Milan

Engage in the next level of experience

Learn from industry leaders and peers
Xperience on Tour Milan unites visionaries, experts and industry pioneers to explore AI-Powered Experience Orchestration.

Explore many sessions and interactive experiences

Xperience on Tour Milan is a one-day conference for Genesys customers and partners.

Network with colleagues and experts
Meet face-to-face with those influencing, innovating and changing the CX industry.

See the future of CX and AI at firsthand
Event highlights; transformative learning, vibrant community, exclusive insights.

Agenda

May 27, 2026
8:45 AM - 9:45 AM
Welcome Coffee & Networking
 
9:45 AM - 10:00 AM
Welcome to Xperience on Tour Milan 2026

Let’s kick off a day of inspiration, innovation, and vision for the future of Customer Experience.

10:00 AM - 10:30 AM
Genesys Delivers Agentic AI in the Experience Economy

Join us as we unveil how Genesys is leading the charge with agentic AI—empowering you to deliver extraordinary experiences for both your customers and employees. Discover our bold vision and strategic roadmap to Agentic AI, through the groundbreaking Levels of AI-Powered Experience Orchestration.

10:30 AM - 11:00 AM
Preparing for Universal Agentic Experience Orchestration

The next era of customer experience won’t be shaped by automation alone, but by autonomy. In this keynote, we demystify the promise of agentic AI and showcase how Genesys Cloud is redefining customer experience through a new wave of AI innovation powered by agentic AI.

11:00 AM - 11:30 AM
Coffee Break

Mingle with your peers and visit our Sponsors

11:35 AM - 11:50 AM
Unified Experience by Genesys and ServiceNow
 
11:50 AM - 12:00 PM
Customer Success as a driver of transformation

How the Customer Success team accelerates change and generates tangible value for customers.

12:00 PM - 12:45 PM
Customer Fireside Chats: How Leaders Are Powering the Future of CX

With the participation of Nexi, Plenitude and Ferrari

Hear directly from customers in this exclusive showcase session with leaders deploying Genesys Cloud AI in real-world environments. Learn how they’re applying AI capabilities to modernise customer and employee experiences, streamline operations, and drive measurable outcomes. Discover practical insights into how Genesys Cloud AI is enabling meaningful transformation across their organisation.

12:45 PM - 1:00 PM
Platinum Sessions Overview

Our Platinum Sponsors will take the stage to preview the content of their afternoon breakout sessions.
A dynamic and engaging moment to discover key topics, use cases, and innovations, and to choose the session most relevant to you

1:00 PM - 2:40 PM
Lunch & Networking

Mingle with your peers and visit our Sponsors

2:30 PM - 3:00 PM
Breakouts – choose to attend one of these presentations

Deep dives into strategy, technology, and real-world success stories. Further details will be announced soon. Stay tuned!

1. Panel with CSE, EOLO e Idee Per Viaggiare - Hosted by Comapp
2. The Success Story of Credem - Hosted by NTT Data

3:05 PM
Return to main stage
 
3:05 PM - 3:35 PM
Breakouts – choose to attend one of these presentations

1. Five new customer expectations for 2026 – By Antonio Cattarossi, AI Transformation Lead at Genesys
2. Your Secret Weapon to Personalization, Performance, and AI Readiness – By Cristiana Darra, Manager Solutions Consulting
3. From APIs to agentic AI - The future of the CX technology ecosystem – By Giovanni Laino, Senior Solution Consultant at Genesys

3:45 PM - 4:20 PM
Panel: Agentic AI in the Experience Economy – Experts Perspectives

In this panel discussion, you’ll hear leaders share their visions for the future of customer experience powered by Genesys Cloud AI. We’ll explore how they’re reimagining what’s possible with AI-driven engagement, automation, and orchestration across the enterprise. Gain perspective on where customer experience is headed and how today’s innovations are shaping tomorrow’s transformation.

4:20 PM - 5:05 PM
Special Guest: Andrea Zorzi

Andrea Zorzi, former professional volleyball player and international champion (two-time World Champion, three-time European Champion, and Olympic silver medalist), will deliver this special keynote. Drawing from his experience on and off the court, he will share insights on leadership, teamwork, and resilience, offering an inspiring perspective on how sports values translate into business and innovation.

5:05 PM - 5:25 PM
Awards Ceremony

Celebrating excellence and the leaders making a difference in the world of CX.

5:25 PM - 5:30 PM
Wrap up & closing

Key highlights from the day and a look ahead to the future.

5:30 PM - 7:00 PM
Drinks & Networking

Let’s wrap up together with a toast and new connections.

7:00 PM
End of the event
 

Program may be subject to change.

Speakers

Andrea Nike Curzi
Andrea Nike Curzi
Idee Per Viaggiare
Head of Innovation
Andrea Zorzi
Andrea Zorzi
Volleyball champion and sports journalist
Stefania Covatta
Stefania Covatta
Genesys
VP Solutions Consulting EMEA
Peter Graf
Peter Graf
Genesys
SVP Strategy
Nicola Mazzucotelli
Nicola Mazzucotelli
Genesys
VP Sales EMEA Southeast
Daniel Barbar
Daniel Barbar
Genesys
Country Manager Italy
Mauro de Caro
Mauro de Caro
Genesys
Sales Director Enterprise & SMB
Luca Pelliccioni
Luca Pelliccioni
Genesys
Senior Project Manager
Antonio Cattarossi
Antonio Cattarossi
Genesys
AI Transformation Lead
Cristiana Darra
Cristiana Darra
Genesys
Manager Solutions Consulting
Giovanni Laino
Giovanni Laino
Genesys
Senior Solution Consultant
Simona di Donato
Simona di Donato
Genesys
Senior CX Advisory Consultant

MIKE VIOLINIST

Bridging classical virtuosity and electronic performance art
Mike Violinist is an Italian contemporary violinist, composer, and producer, known for blending classical sensitivity with the energy of modern electronic music. His performances combine live instrumental virtuosity, immersive sound design, and visual storytelling, creating a bridge between musical tradition and the most advanced forms of performance art.  
 

Partners

Platinum sponsors

Gold sponsors

Silver sponsors

Location

Science & Technology Museum “Leonardo da Vinci”
Olona, 4
20123 Milano MI, Italy
Google Maps | Website

The Science & Technology Museum “Leonardo da Vinci” in Milan, dedicated to painter and scientist Leonardo da Vinci, is the largest science and Technology museum in Italy.The museum, in the ancient monastery of San Vittore al Corpo in Milan, is divided into seven main departments; Materials, Transport, Energy, Communication, Leonardo da Vinci Art & Science, New Frontiers and Science for young people.

Contact us

Genesys

Linda Hilberdink 

Linda.Hilberdink@genesys.com

For any questions about this event.

Genesys

Patricia Arrieta

Patricia.Arrieta@genesys.com

For any questions about this event.

Agency

Support team

registration@lefmarketing.com

For all queries regarding this page.