Dell Technologies Forum Nieuwegein Sponsor Challenge

At this year’s Dell Technologies Forum in Nieuwegein, you won’t just embrace tomorrow’s emerging trends and unlock new potential — you and your customers can be rewarded, simply for taking part.

As a Gold, Platinum or Titanium sponsor, you’ll receive your own unique tracking link. Every end customer who registers through that link helps you climb the Sponsor Challenge leaderboard — and earns a reward for themselves along the way.

Your customers win
ugh your link, that customer receives two cinema vouchers. The vouchers are unlocked when the registered guest actually attends, confirmed by the on-site QR code check-in on the event day. To qualify, your customers must register using the link in the invitation you send them.

Your win
Sponsors are ranked by the number of valid unique end-customer registrations driven through their tracking link, with a dedicated top 3 for the Dell Technologies Forum in Nieuwegein.

The top three sponsors choose an on-site activation (worth up to €5,000) from the Netherlands prospectus, in ranking order: number 1 chooses first, then number 2, then number 3.

In addition, the number 1 sponsor is awarded $5,000 in Proposal MDF to put toward a Demand Generation activity in Q1 of FY28, planned together with your Partner Marketing Manager.

Event details

• Dell Technologies Forum Nieuwegein — 8 December 2026 — NBC
• Registration closes 1 December 2026 at close of business

The more customers you invite, the higher you climb — and the more everyone wins.

These are the top scorers so far:

?

3

?

1

?

2

But don’t give up, there’s still time to catch up!

Venue

NBC 

Blokhoeve 1
3438 LC Nieuwegein

Website | Google Maps

Terms & Conditions

Eligibility

• Open to sponsors with Gold, Platinum or Titanium tier status.
• Each eligible sponsor receives a unique tracking URL provided by Dell Technologies; all registrations must be made through that link to count.
• These terms apply to the competition for the Dell Technologies Forum in Brussels; only registrations for Nieuwegeincount toward this competition.

How registrations are counted

• Ranking is based on the number of valid unique end-customer registrations made through the sponsor’s unique tracking URL.
• A sponsor is only eligible to win a prize once they have achieved a minimum of 10 valid unique end-customer registrations.
• A unique registration is a registration made with a unique business email address (not a personal email address) belonging to a company that falls under the Dell Technologies definition of an end customer.
• Duplicate registrations count as a single registration; this is verified using the registrant’s email address and name.
• Incorrect, cancelled and invalid registrations are excluded.
• Internal participants, sponsors, partners, Dell employees and similar categories do not count.

Registration period

• The registration period opens once the landing page is live.
• Registration closes on 1 December 2026 at close of business.

Leaderboard and ranking

• The interim standings are updated weekly, every Monday.
• The landing page requires no login and is accessible to anyone with the link.
• The final count is carried out by Dell Technologies after the competition closes.
• In the event of a tie, the sponsor with the highest sponsor level ranks first; if the sponsor level is equal, partner status is the deciding factor.

Sponsor prizes — activations

• The number 1, 2 and 3 sponsors choose, in that order, from the activations available in Nieuwegein at that time.
• A valid activation must come from the Netherlands prospectus, must still be available at the moment of selection, and must have a value of no more than €5,000.
• If a chosen activation is no longer available at the time of selection, the winner may choose another activation that is still available.
• If a sponsor does not make a choice in time, the choice is made by Dell Technologies and communicated to the sponsor.

Sponsor prizes — Proposal MDF

• The number 1 sponsor is awarded $5,000 in Proposal MDF.
• The Proposal MDF must be used in Q1 of FY28, unless Dell Technologies determines otherwise.
• The activity type must be Demand Generation.
• The plan must align with Dell Technologies guidelines and priorities for the use of Proposal MDF and is always drawn up together with the Partner Marketing Manager.

Customer reward — cinema vouchers

• Each valid unique end-customer registration earns two cinema vouchers for the registered guest.
• Vouchers can only be redeemed if the registered person actually attends the event.
• Attendance is confirmed through the on-site check-in by scanning the QR code, which must take place on the exact event date.
• A customer who meets the conditions automatically receives the voucher code by email.
• Voucher validity is subject to the issuing provider’s terms.

General

• Dell Technologies reserves the right to exclude customers on the basis of any tax, privacy or compliance requirements.
• Dell Technologies reserves the right to amend these terms where necessary.

Contact

About this incentive

Person: Jordi Bongers

Email: jordi.bongers@dell.com

About this page

Person: LEF marketing & events

Email: registration@lefmarketing.com