Brussels, 26 November 2026
Brussels Gate Expo

Dell Technologies Forum Brussels -Sponsor Challenge

At this year’s Dell Technologies Forum in Brussels, you won’t just embrace tomorrow’s emerging trends and unlock new potential — you and your customers can be rewarded, simply for taking part.

As a Gold, Platinum or Titanium sponsor, you’ll receive your own unique tracking link. Every end customer who registers through that link helps you climb the Sponsor Challenge leaderboard — and earns a reward for themselves along the way.

Your customers win
For every valid unique end-customer registration made through your link, that customer receives two cinema vouchers. The vouchers are unlocked when the registered guest actually attends, confirmed by the on-site QR code check-in on the event day. To qualify, your customers must register using the link in the invitation you send them.

Your win
Sponsors are ranked by the number of valid unique end-customer registrations driven through their tracking link, with a dedicated top 3 for the Dell Technologies Forum in Brussels.

The top three sponsors choose an on-site activation (worth up to €5,000) from the Brussels prospectus, in ranking order: number 1 chooses first, then number 2, then number 3.

In addition, the number 1 sponsor is awarded $5,000 in Proposal MDF to put toward a Demand Generation activity in Q1 of FY28, planned together with your Partner Marketing Manager.


Event details

  • Dell Technologies Forum Brussels — 26 November 2026 — Brussels Gate
  • Registration closes 19 November 2026 at close of business

The more customers you invite, the higher you climb — and the more everyone wins.

These are the top scorers so far:

3

2 Guests

1

6 Guests

2

4 Guests

But don’t give up, there’s still time to catch up!

4

Computacenter

1 Guests

5

Econocoom

1 Guests

6

Dustin

1 Guests

7

NTT DATA

0 Guests

8

Proximus

0 Guests

9

Unit-D

0 Guests

Venue


Brussels Gate Expo

Alfons Gossetlaan 9
1702 Groot-Bijgaarden, Belgium


Website | Google Maps

Terms & Conditions

Eligibility

  • Open to sponsors with Gold, Platinum or Titanium tier status.
  • Each eligible sponsor receives a unique tracking URL provided by Dell Technologies; all registrations must be made through that link to count.
  • These terms apply to the competition for the Dell Technologies Forum in Brussels; only registrations for Brussels count toward this competition.

How registrations are counted

  • Ranking is based on the number of valid unique end-customer registrations made through the sponsor’s unique tracking URL.
  • A sponsor is only eligible to win a prize once they have achieved a minimum of 10 valid unique end-customer registrations.
  • A unique registration is a registration made with a unique business email address (not a personal email address) belonging to a company that falls under the Dell Technologies definition of an end customer.
  • Duplicate registrations count as a single registration; this is verified using the registrant’s email address and name.
  • Incorrect, cancelled and invalid registrations are excluded.
  • Internal participants, sponsors, partners, Dell employees and similar categories do not count.

Registration period

  • The registration period opens once the landing page is live.
  • Registration closes on 19 November 2026 at close of business.

Leaderboard and ranking

  • The interim standings are updated weekly, every Monday.
  • The landing page requires no login and is accessible to anyone with the link.
  • The final count is carried out by Dell Technologies after the competition closes.
  • In the event of a tie, the sponsor with the highest sponsor level ranks first; if the sponsor level is equal, partner status is the deciding factor.

Sponsor prizes — activations

  • The number 1, 2 and 3 sponsors choose, in that order, from the activations available in Brussels at that time.
  • A valid activation must come from the Brussels prospectus, must still be available at the moment of selection, and must have a value of no more than €5,000.
  • If a chosen activation is no longer available at the time of selection, the winner may choose another activation that is still available.
  •  If a sponsor does not make a choice in time, the choice is made by Dell Technologies and communicated to the sponsor.

Sponsor prizes — Proposal MDF

  • The number 1 sponsor is awarded $5,000 in Proposal MDF.
  • The Proposal MDF must be used in Q1 of FY28, unless Dell Technologies determines otherwise.
  • The activity type must be Demand Generation.
  • The plan must align with Dell Technologies guidelines and priorities for the use of Proposal MDF and is always drawn up together with the Partner Marketing Manager.

Customer reward — cinema vouchers

  • Each valid unique end-customer registration earns two cinema vouchers for the registered guest.
  • Vouchers can only be redeemed if the registered person actually attends the event.
  • Attendance is confirmed through the on-site check-in by scanning the QR code, which must take place on the exact event date.
  • A customer who meets the conditions automatically receives the voucher code by email.
  • Voucher validity is subject to the issuing provider’s terms

General

  • Dell Technologies reserves the right to exclude customers on the basis of any tax, privacy or compliance requirements.
  • Dell Technologies reserves the right to amend these terms where necessary.

Contact

About this incentive

Person: Jordi Bongers

Email: jordi.bongers@dell.com

About this page

Person: LEF marketing & events

Email: registration@lefmarketing.com